Local SEO For Lawyers

Local search engine optimization, or local SEO, is an important tool for attorneys and law firms that want to dominate local rankings. By optimizing your website and Google Business Profile for local searches, obtaining backlinks in local and legal directories, and using other digital marketing tactics, and other local SEO efforts, we can help your law firm rank higher in local search results and be seen by prospective clients in your area.

What is Local SEO?

What does the local pack or map pack even mean?

The local pack on Google Search, also known as the map pack, is a cluster of three businesses that appear at the top of search engine results pages when someone searches for local services or products. It typically includes a map and sometimes photos. Local SEO efforts can help your law firm show up in this cluster and give potential clients easy access to information about your business such as location, contact info, hours of operation, and reviews.

If you're not in the map pack, potential clients may never even find your website. But with local SEO, you can improve your visibility in the local pack and show up higher in search engine rankings when someone searches for legal services near them. This will help more people to discover and contact your law firm.

Map pack is a valuable place to appear when people are searching for nearby law firms

Local SEO Services

Get Your Law Firm's Website To Rank Higher in Search Engines & Google Maps!

Our local SEO experts can help you with all aspects of local search engine optimization. Whether it's improving the visibility of your website, optimizing your Google My Business profile, link building to improve your authority, helping you get more online reviews, or improving your local social media presence, we can help. We provide the following services:

Keyword Planning

Local searchers are generally looking for answers to legal questions, or local businesses in their area that provide legal services. We call this local intent. We will identify the right keywords to target in your local area, and make sure that your law firm's website content is optimized for maximum visibility. Examples of local keywords may include "personal injury lawyer san diego", or "personal injury lawyer near me."

Social Media Marketing

Having an active social presence is important for local SEO, too. We'll help you manage your accounts on platforms like Facebook, Twitter, Instagram, YouTube, Google Plus (if it still exists), and more. Our team will create content that is relevant to your law firm's practice areas, as well as interact with potential clients in your area.

Google Business Profile Management

One of the key factors that go into local SEO rankings is the presence of a Google Business profile. Simply having a profile isn't enough though, you need to optimize it properly and maintain a consistent presence. Our team can help with the setup and optimization of your profile, as well as handle your Google Business Profile posts, reviews, and other activities.

Directory Submissions & Link Building

Getting to the top of local search results, or getting the local pack (map pack), is heavily dependent on backlinks and online reputation. We'll get you added to local directories, local business listings, and other online directories that are relevant to your law firm, as well as create backlinks from other legal and government websites whenever available.

Content Creation & Marketing

Writing content that is relevant to your law firm, getting it placed on other websites, and promoting it through social media and other channels can also help with your search engine results. We'll create content that speaks to the needs of potential clients in your area and help get it seen by people searching for a lawyer in your area.

Google Analytics & Reporting

We provide comprehensive analytics and reporting that can show you how your local SEO efforts are doing, including ranking changes, website visitors, and more. We'll also provide monthly reports to keep you on top of trends and progress toward better local search results.

Online Reviews Management

Google Search and other search engines use online reviews to help determine the reputation of a business, and your law firm is no exception. We'll manage your clients' reviews on platforms like Google, Yelp, Avvo, and more, as well as consult you on how to get more online reviews from clients to further boost you on local searches.

Law Firm Website Design

Having a well-designed website with content that is relevant to your practice areas as well as optimized for local SEO can make a big difference. Our team of web designers and developers can create or redesign your law firm's website so that it looks great and ranks higher in local search results and on Google Maps.

Multiple Locations

If your law firm has multiple locations, we can help you optimize your website and other online properties to target clients in each location. This could include creating separate pages for each office (if they offer different services) as well as listing each location on local business directories, and other local SEO services.

Other Local SEO Efforts

There are a lot of other things that go into local search rankings for law firms, like schema markup, local citations, activity on your profile such as driving directions, and more. We can help you with all aspects of local SEO efforts to ensure that your firm is seen by potential clients in your area.

Your Law Firm Can Dominate Local Search Results

Improve Local SEO and dominate the local search engine results pages!

Most law firms are missing out on the potential clients that come from local search results. Our team can help you create a comprehensive Local SEO strategy to ensure that your law firm is seen in the right places and at the top of those results.

Law Firm SEO is one of the most competitive types of SEO

Law firms are notorious for being in one of the most competitive industries on the internet. It takes a lot of work and dedication to achieve Local SEO success and get your law firm's website to the top of the local pack on Google Search, but it is worth the effort. We've seen PPC values as high as $250 per click on Google Ads for law firms, but with organic search results, you can get that same click for a fraction of the cost.

The competition for top search engine rankings is fierce, but with a comprehensive Local SEO strategy, your law firm can stand out from the competition and get the organic traffic you need to grow your practice.

Get The Organic Search Results You Deserve

Your Law Firm's Website Can Be #1 on Search Engines

We are a law firm SEO agency that specializes in building law firm websites and ranking them on search engines like Google. Our SEO efforts are tailored specifically to the legal industry, and we use the latest SEO practices and strategies which have proven to work in this field.

We understand how competitive the legal industry is, so we make sure that our clients get an edge over their competition by delivering quality search engine optimization services and results.

Law Firm SEO Strategy

Our team of law firm SEO experts will work closely with you to develop an SEO strategy that works for your law firm. We'll analyze your website and the competition, research the right keywords to target, and create link-building campaigns to help you get more organic traffic from search engines.

We also provide other SEO services for law firms, which can help you get more visibility in your local area. We'll create and optimize your business profile and other local listings to help potential clients find you on local search results on Google Search and Google Maps.

Frequently Asked Questions

Your questions about local SEO for lawyers are answered by an expert!

What is local SEO for lawyers?

Local SEO for lawyers is a specialized form of SEO that involves optimizing websites, business profiles, and other online properties to target potential clients in a law firm's local area. This can include optimizing content for local keywords, creating and optimizing business profiles on local directories, and other strategies to help law firms get more visibility in the search engine results pages.

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The benefits of local SEO for lawyers are that it can help law firms get seen by potential clients who are searching online in their local area, which can help law firms get more organic traffic and phone calls. It is also a cost-effective way to market a law firm, as opposed to more traditional forms of marketing like listing in the yellow pages or billboards.

How can I get started with local SEO for lawyers?

The best way to get started with local SEO for lawyers is to contact a law firm SEO agency that specializes in this field. Our team here at Online Marketing For Lawyers can help you create and implement a comprehensive SEO plan that will help your law firm get seen by potential clients in your local area. Contact us today for a free quote!

What are the best SEO services for law firms?

The best SEO services for law firms are simply ones that are tailored specifically to the legal industry. But much like other industries, the services still include things like keyword research, content optimization, link-building campaigns, and optimizing local listings on directories like Google My Business. Our team here at Online Marketing For Lawyers specializes in all these areas and can help your law firm reach its SEO goals. Contact us today for a free estimate!

Why local SEO is important for law firms?

Google's local pack is an important part of search engine results pages, and local SEO can help law firms get their websites listed in this highly visible area. Local SEO also helps law firms build trust with potential clients by ensuring that they have accurate business information listed on sites like Google My Business.


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